Psychiatry of SA (TX)

Local Searches & Patient Visit Success

We delivered a comprehensive strategy starting with a keywords analysis based on services offered. We prioritized high intent keywords enabling us to be more effective at brining in new patient leads with high probability of conversion.

Increase in Site Visitors

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Increase in New Patients

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Find Driven Results With Sinopia

About Psychiatry of SA

At Psychiatry of SA, mental well-being is not just a service; it’s a mission. The team of Psychiatry of SA takes pride in offering compassionate care tailored to the unique needs of every individual. They have a team of skilled providers who bring extensive experience from diverse healthcare settings, including outpatient clinics, inpatient units, and specialized treatment centers, ensuring top-tier mental health support. From addressing complex neuropsychiatric and psychosomatic disorders to assisting with addiction medicine and trauma recovery, they aim to redefine mental health care with transformative solutions. Psychiatry of SA combines innovative practices with a human-centered approach to create a lasting impact.

The Challenge

Psychiatry of SA has a compassionate team of experience ensuring every patient receives personalized care. From addressing complex neuropsychiatric disorders to supporting individuals on the path to sobriety, Psychiatry of SA goes above and beyond to transform lives. Despite their dedication to fostering well-being, Psychiatry of SA faced significant hurdles in reaching a broader audience. It was a major challenge to spread awareness about their advanced treatments and innovative approach. Additionally, managing patient inquiries and scheduling efficiently was a time-consuming process, hindering their ability to focus on providing seamless, quality care.

The Solution

This client was struggling to generate web traffic and new leads. The client is located in a hyper competitive major metro and was competing for the same base of new patients as many other medical practices offering similar services. These medical practices ranged from small, independent practices to PE backed large consolidated chains and very large hospitals. The market is very competitive and PPC rates carry a premium. As a solo practice the client needed a cost effective, easy to implement strategy that could provide sustained returns. In addition, the client’s prior agency had left a lot to be desired in terms of site user experience which was hurting conversion rates on site.

Building Trust with Content Marketing

By creating informative blog posts, videos, and patient testimonials, we enhanced Psychiatry of SA’s reputation as a trusted mental health provider. This content helped educate potential patients about their conditions, building trust and encouraging them to reach out for help.

Enhanced Online Visibility with SEO

By optimizing Psychiatry of SA’s website for search engines, we helped improve its ranking for relevant mental health-related queries. This increased their visibility, allowing more individuals to discover the services they offer and access the care they need.

Targeted Social Media Advertising

Leveraging social media platforms like Facebook and Instagram, we created targeted ad campaigns aimed at individuals seeking mental health support. These ads helped connect with potential patients in their area, promoting the clinic’s services in a compassionate and relatable manner.

Data-Driven Insights

We empowered Hillside with advanced analytics to track their site visitors' behaviors and campaign effectiveness. This data-centric approach allowed for ongoing optimization, ensuring resources were allocated efficiently for maximum impact.