Gimbel Automation (CA)

Unpredictable Business Growth with SEO & SEM

Gimbel Automation, a leading provider of industrial automation solutions, sought to expand its online reach and attract new customers. Sinopia successfully boosted Gimbel Automation’s search engine rankings and increased organic traffic. This digital marketing case study demonstrates the power of strategic SEO in driving growth and success for industrial businesses.

Increase in Organic Traffic

0 X

Google SERP

# 2

Find Driven Results With Sinopia

About Gimbel Automation

Gimbel Automation is a leading automation company. It’s redefining CNC machines tending with unparalleled efficiency, offering solutions that are 10 times more cost-effective than traditional robots or pallet systems. They offer cutting-edge, turnkey automation that seamlessly transforms raw stock into finished parts. With the solutions they aim to offer streamlined production, maximizing ROI. With a laser focus on CNC automation, get solutions for your unique machine parts, ensuring flawless integration and easy programming.

The Challenge

Despite Gimbel Automation's groundbreaking solutions and impressive cost-effectiveness, growing its social media presence and online marketing faced significant challenges. While their offerings revolutionize CNC automation, the highly specialized nature of their products made it difficult to reach a broader audience. Their niche market, predominantly manufacturers and industrial businesses meant that digital engagement was limited to a small, highly technical community. Gimbel Automation struggled with visibility in a crowded digital space. Social media efforts initially lacked the engagement needed to connect with decision-makers and influencers in the manufacturing industry. This gap in online presence created hurdles in building brand awareness and establishing trust with potential clients who weren’t yet familiar with Gimbel’s unique value proposition.

Our Strategic Approach

This client was struggling to generate web traffic and new leads. The client is located in a hyper competitive major metro and was competing for the same base of new patients as many other medical practices offering similar services. These medical practices ranged from small, independent practices to PE backed large consolidated chains and very large hospitals. The market is very competitive and PPC rates carry a premium. As a solo practice the client needed a cost effective, easy to implement strategy that could provide sustained returns. In addition, the client’s prior agency had left a lot to be desired in terms of site user experience which was hurting conversion rates on site.

Social Media Engagement

By leveraging LinkedIn and industry-specific social platforms, we engaged decision-makers and influencers, fostering meaningful conversations that positioned Gimbel Automation as an industry leader in CNC automation.

Conversion-Optimized Website Design

We enhanced Gimbel’s online experience with a user-centric, mobile-responsive website that seamlessly guided visitors from interest to action, significantly increasing conversions and driving long-term business growth.

Search Engine Domination

Our team crafted an advanced SEO strategy to ensure Gimbel Automation appeared front and center in search results, increasing organic traffic and establishing them as the go-to authority for CNC automation solutions.

Targeted Content

We worked diligently to create targeted content around industry relevant keywords that showcased business capabilities. Working with the client we then strategically amplified the content across diverse channels scaling reach.