Healwell Primary Care (IL)

Transforming Traffic into Revenue

We delivered a comprehensive strategy starting with a keywords analysis based on services offered. We prioritized high intent keywords enabling us to be more effective at brining in new patient leads with high probability of conversion.

Increase in Site Visitors

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Increase in Search Impressions

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About HealWell Primary Care

At Healwell Primary Care, located in Chicago and Hoffman Estates, Illinois, they prioritize high-quality and patient-centered care. With a dedicated team of board-certified doctors, nurse practitioners, and healthcare professionals they are passionate about empowering patients to achieve optimal health. Offering services from routine check-ups to chronic disease management, Healwell ensures that each patient’s unique health needs are met with compassion and expertise.

The Challenge

Healwell Primary Care has been a trusted provider of high-quality, patient-centered healthcare in the Chicago and Hoffman Estates areas. Offering essential services including routine check-ups, preventive care, and chronic disease management they are committed to making healthcare easily accessible to everyone. However, despite the clinic’s dedication to the community, their services weren’t widely known. Their social media efforts lacked engagement and direction, missing valuable opportunities to build brand loyalty. Furthermore, the clinic's website wasn't optimized, limiting their ability to expand their reach and grow their practice.

Our Strategic Approach

This client was struggling to generate web traffic and new leads. The client is located in a hyper competitive major metro and was competing for the same base of new patients as many other medical practices offering similar services. These medical practices ranged from small, independent practices to PE backed large consolidated chains and very large hospitals. The market is very competitive and PPC rates carry a premium. As a solo practice the client needed a cost effective, easy to implement strategy that could provide sustained returns. In addition, the client’s prior agency had left a lot to be desired in terms of site user experience which was hurting conversion rates on site.

Boosting Online Visibility with Targeted SEO

We elevated Healwell’s online presence by optimizing its website and keywords for search engines, ensuring they rank higher in search results and become the go-to primary care provider in their area.

Engaging Communities with Social Media

Through tailored social media campaigns, we helped them create meaningful connections, and foster patient engagement, trust, and loyalty while showcasing Healwell’s compassionate and personalized approach.

Boosting Appointment Rate with PPC Campaigns

By leveraging data-driven PPC strategies, we targeted the right audience and optimized ad spending, ensuring that every click brought potential patients closer to scheduling an appointment with Healwell Primary Care.

Local Listing Optimization for Enhanced Local Reach

Through precise local listing management, we ensured Healwell’s practice appeared across key online directories, boosting their visibility and credibility in local search results, and ultimately attracting more nearby patients.