Healthcare SEO 
PPC & Google Ads 
Website Design 
Content Marketing
Reputation Management
Multi-Specialty
· Texas
How Hillside Primary Care became the #1 local result for primary care in Atlanta
Hillside Primary Care came to Sinopia struggling to compete online. Through a comprehensive SEO strategy, website redesign, and Google Business Profile optimization, the practice became the #1 search result for primary care in its area within eight months.
Engagement: Jan – Sep 2026
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Published Sep 3, 2026
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7 min read
Results at eight months
350%
Increase in Website Traffic
#1
Google Ranking for Primary Care
400%
Increase in New Patient Leads
Services: Healthcare SEO,
Google Business Profile,
Website Design
The short answer
Hillside Primary Care needed stronger online visibility across multiple locations and a more reliable way to attract new patients. Sinopia implemented a comprehensive SEO strategy combining keyword optimization, local search improvements, content marketing, and authority building to increase organic visibility and turn search traffic into patient opportunities.
What was the problem?
Low online visibility with minimal new patient inquiries from digital channels.
What did we do?
- Conducted a comprehensive audit of the practice’s existing online presence, identifying gaps in local SEO and content strategy.
- Redesigned the website with a mobile-first, patient-conversion focus, including online appointment scheduling and HIPAA-compliant contact forms.
- Implemented a targeted local SEO campaign around high-intent keywords such as “primary care doctor near me” and “family medicine Atlanta.”
- Optimized the Google Business Profile with accurate information, professional photos, and a consistent review generation strategy.
- Built 20+ location-specific landing pages targeting nearby neighborhoods.
- Established a citation-building campaign across 50+ healthcare directories.
Compliance
All tracking, forms, and analytics used in this engagement were configured to Sinopia’s standard HIPAA-compliant process — no protected health information reaches analytics or ad platforms.
Results
Within eight months, Hillside Primary Care moved from largely invisible in search to the top local result for its core service terms.
Key takeaways
- Multi-location practices need an SEO strategy built for each location.
- High-intent keywords help connect services with patients actively searching for care.
- Local SEO strengthens visibility for location-based healthcare searches.
- Content and link building work together to increase organic authority and reach.
- Healthcare SEO should focus on patient acquisition, not traffic alone.
Frequently asked questions
Which services were used in this engagement?
Healthcare SEO, Google Business Profile optimization, and website design.
How long did the engagement take to show results?
The practice reached the #1 local search result for its specialty within eight months.
How is patient privacy handled in this reporting?
All figures are aggregate site and campaign metrics. All Sinopia processes, tracking, and tools are strictly HIPAA-compliant.