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HIPAA-Compliant Digital Marketing

Digital marketing-as-a- services for healthcare providers

Full scope of digital marketing services across six core disciplines, all built to attract, convert, and retain more patients by maximizing your visibility across online channels including LLMs, Search (Google), Ads in Google or Meta, Social Media posts, carousels, and reels. Engage the scope that best suits your practice needs.

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The short answer

Sinopia offers healthcare AEO, SEO, PPC and Google Ads, website design, social media, content marketing, and reputation management, plus specialized local SEO, technical SEO, AEO citations, conversion optimization, lead generation, and paid media. Every service is designed to delivery the best returns on your marketing dollars with radical transparency across tracking and processes including HIPAA compliance..

300%
Avg. traffic increase
75%
Avg. drop in cost per lead
150+
Healthcare clients
Core services

Six disciplines that acquire patients

Each answers a different part of the patient journey. Most practices start with one or two and add as the funnel fills.
AEO/GEO Queries Listing

AEO/GEO for LLMs

Be served up as a solution to what prospective patients are searching including in Google’s AI Overview (AIO).

Compliant review request flows
Response templates & escalation
Multi-location profile monitoring
Explore service →
Ongoing

Healthcare SEO

Rank for the treatments and locations your future patients are already searching.

Google Business Profile & citations
Condition & procedure pages
Provider & procedure schema
Explore service →
3–6 mo. horizon

PPC & Google Ads

High-intent performance marketing driving booked appointment, not just clicks.

Search, Local Services, Performance Max
Compliant audience configuration
Call tracking & form attribution
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2–6 wk. horizon

Social Media Marketing

Patient-safe content calendars that keep your practice visible between visits.

Patient-safe content calendars
Consent handling for before/after
Paid social for cosmetic lines
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Ongoing

Content Marketing

Clinically reviewed articles that answer patient questions and earn rankings.

Topic clusters by treatment line
Clinical review workflow
Content structured for AI citation
Explore service →
Ongoing

Reputation Management

Steady review growth and response workflows that never touch patient data.

Compliant review request flows
Response templates & escalation
Multi-location profile monitoring
Explore service →
Ongoing
Specialized services

Targeted work, run standalone or inside a program

When a practice needs one specific problem solved rather than a full engagement.

Local SEO

Map pack placement, service-area pages, and citation consistency for every location you operate.

Technical SEO

Crawlability, indexation, Core Web Vitals, and structured data for providers and procedures.

SEO Audit

A fixed-scope review of visibility, site health, and compliance, delivered as a prioritized plan.

Conversion Optimization

Closing the leaks between a visit and a booked appointment, starting with the booking step.

Lead Generation

Campaigns built around a single treatment line, measured to cost per acquired patient.

Paid Media

Display, video, and paid social beyond search, with compliant audience and creative review.
Choosing

Which service should you start with?

Match your situation to the first move. Most practices run two services in parallel: one that produces appointments now, one that compounds.

If this is your situation

Start with

Why

Empty slots next week

PPC & Google Ads

Paid search reaches patients ready to book now, within weeks rather than months.
Invisible in local search
Local SEO
Map pack placement decides the shortlist for any query with local intent.
Traffic arrives, nobody calls
Conversion Optimization
The booking step is usually the cheapest leak to close, and it lifts every other channel.
Strong care, thin review profile
Reputation Management
Patients read reviews as evidence. Volume and recency matter more than average rating.
Growing a high-value treatment line
AEO/GEO + SEO + Keyword rich Content
Long research cycles need procedure pages and clinical authority, not just ads.
Opening or merging locations
AEO/GEO + Local SEO + PPC
Multi-location architecture and listing accuracy have to be right before you spend on traffic.
How we work

The first 90 days, whichever service you pick

01 / WEEK 1–2

Audit

Technical crawl, competitor gap analysis, and a compliance review of your current tracking setup.
02 / WEEK 3–4

Fix

We clear the blockers first: site speed, indexation, schema, profile accuracy across directories.
03 / MONTH 2

Build

Campaigns, pages, and content go live on a cadence your team can sustain.
04 / MONTH 3+

Compound

Monthly reporting against booked appointments, with the next quarter’s plan attached.
By specialty

Every specialty competes differently

The same six services get configured differently for a dental group than for a mental health practice. Pick yours to see the playbook.
Dental Marketing
Plastic Surgery Marketing
Clinic Marketing
Primary Care Marketing
Dermatology Marketing
Ophthalmology Marketing
Orthopedic Marketing
Mental Health Marketing
Chiropractic Marketing
Urgent Care Marketing
Common questions

About our services

What services does Sinopia offer?

Six core services — healthcare SEO, PPC and Google Ads, website design, social media, content marketing, and reputation management — plus six specialized services: local SEO, technical SEO, SEO audits, conversion optimization, lead generation, and paid media.

Can we buy a single service instead of a full program?

Yes. Each service runs standalone. The specialized services in particular are built for practices that need one specific problem solved, and an SEO audit is fixed-scope.

How quickly does each service produce results?

Paid search can produce booked appointments in two to six weeks. Local SEO shifts over one to three months. Organic SEO and content compound from month three onward; clients average a 300% traffic increase.

Is every service HIPAA-compliant?

Yes. All our processes, tracking, and tools are strictly HIPAA-compliant to protect patient data, including analytics, call tracking, ad audiences, and review request workflows.

Who does the work?

A US-based team. Strategy, technical SEO, paid media, content, and reporting sit on the same pod, and we exclusively serve medical practices, clinics, and healthcare providers.

Not sure which service you need?

We’ll audit your current visibility and tell you what’s leaking patients — then recommend the shortest path to more booked appointments. No commitment required.

Request a free audit
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