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Reputation Management Dermatology · New York, NY
Arrae Health doubled new patient revenue with an integrated social and reputation strategy
Arrae Health needed to stand out in a competitive market. An integrated social media and reputation management strategy helped the practice build a loyal patient community and a strong online reputation.
Services: Social Media Marketing, Reputation Management, Content Marketing
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Verified results
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5 min read
Results
200%
New patient revenue doubled in 12 months
970%
Increase in website traffic
4.9★
Average review rating
Services: Social Media Marketing, Reputation Management, Content Marketing
The short answer
Arrae Health needed stronger brand awareness and patient trust in a competitive healthcare market. Sinopia combined social media, reputation management, educational content, and community engagement to strengthen its digital presence. The campaign delivered a 970% increase in website traffic, doubled new-patient revenue within 12 months, and achieved a 4.9★ average review rating.
What was the problem?
Needed to build brand awareness and patient trust in a competitive market.
What did we do?
- Developed a social media content strategy showcasing the practice’s expertise through educational content.
- Created a reputation management system to proactively generate and respond to patient reviews across platforms.
- Produced before/after galleries, patient education videos, and provider spotlights (with documented consent).
- Implemented a community engagement strategy to build trust and brand loyalty.
- Designed a content mix of 40% educational, 30% social proof, 20% promotional, 10% community content.
- Set up automated review-request sequences triggered after patient visits.
How did compliance shape the work?
All before/after and patient-story content used documented patient consent; review requests never referenced treatment or routed through systems holding clinical data.
What were the results?
The combined social and reputation program produced compounding gains in traffic, revenue, and review strength over twelve months.
Key takeaways
- Consistent educational content helps establish expertise and patient trust.
- Reputation management turns positive patient experiences into stronger online credibility.
- A balanced social strategy should combine education, social proof, promotion, and community content.
- Automated review requests can help practices consistently generate patient feedback.
- The strategy produced 970% more website traffic and 200% growth in new-patient revenue.
Frequently asked questions
Which services were used in this engagement?
Social media marketing, reputation management, and content marketing.
How is patient privacy handled in this reporting?
All before/after and testimonial content used documented consent. All Sinopia processes, tracking, and tools are strictly HIPAA-compliant.