Which advertising platform works best for healthcare?

Google Ads typically delivers the highest-intent leads (patients actively searching for care), while Facebook/Instagram Ads excel at awareness and reaching patients who haven't started searching yet. The best results come from using both together — Google captures demand, social creates it.

How much should I spend on paid advertising?

We recommend a minimum of $3,000/month total ad spend across platforms for most healthcare practices. Larger practices or competitive markets may need $10,000+/month. Our management fee is separate from ad spend and depends on the number of platforms and campaign complexity.

Are healthcare ads allowed on Facebook and Instagram?

Yes, but with restrictions. Meta has specific policies for healthcare advertising — you can't target based on health conditions, and certain claims are restricted. Our team knows these policies inside and out and creates compliant campaigns that still deliver results.

How do you handle HIPAA compliance in paid advertising?

We use server-side conversion tracking, avoid pixel-based tracking that could transmit PHI, maintain compliant landing pages, and ensure all ad creative meets healthcare advertising standards. We never use patient data for ad targeting.

Paid Media Services

Multi-Platform Paid Advertising for Healthcare

From Google Ads and Facebook Ads to Instagram and programmatic display — our paid media team manages your entire advertising ecosystem to maximize patient acquisition and minimize cost per lead.

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Modern patient acquisition requires a multi-platform paid media strategy. Patients discover healthcare providers across Google, Facebook, Instagram, YouTube, and more. Being present on only one platform means you're missing patients.

Our paid media team specializes exclusively in healthcare advertising. We understand the unique compliance requirements, messaging restrictions, and patient targeting strategies that make healthcare paid media successful.

What's Included

Google Search & Maps Ads

Capture high-intent patients searching for your services on Google. We manage Search, Local Services Ads, and Google Maps advertising to maximize visibility when patients are actively looking for care.

Facebook & Instagram Ads

Reach patients where they spend time with targeted social ads. We use advanced audience targeting, lookalike audiences, and retargeting to put your practice in front of ideal patients on Meta platforms.

YouTube Video Ads

Video advertising on YouTube to build awareness, showcase your practice, and reach patients researching health topics. Pre-roll, in-stream, and discovery ad formats optimized for healthcare.

Programmatic Display Advertising

Targeted banner and native ads across the web, reaching patients on health-related websites, news sites, and lifestyle content. Geo-targeted to your service area.

Retargeting & Remarketing

Re-engage website visitors who didn't convert on their first visit. Our HIPAA-compliant retargeting strategies bring patients back to book appointments.