Healthcare SEO 
PPC & Google Ads 
Website Design 
Content Marketing
Reputation Management
Gastroenterology · Phoenix, AZ
Digestive Institute of Arizona grew organic leads 400% with a full website rebuild
The Digestive Institute’s outdated website was costing them patients. Sinopia redesigned the site from the ground up, optimized for speed and SEO, and created specialty-specific content that now generates significantly more organic leads.
Services: Website Design, Healthcare SEO, Content Marketing
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Verified results
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5 min read
Results
400%
Increase in organic leads
25x
Increase in keyword rankings
520%
Increase in new patient leads
Services: Website Design, Healthcare SEO, Content Marketing
The short answer
Digestive Institute of Arizona had an outdated, slow website that wasn’t generating organic patient leads. Sinopia rebuilt the site around patient experience, speed, technical SEO, and specialty-specific gastroenterology content. The result was a 400% increase in organic leads, 25× more ranking keywords, and a 520% increase in new-patient leads.
What was the problem?
Website was outdated, slow, and not generating organic patient leads.
What did we do?
- Performed a complete website audit revealing issues with page speed, mobile responsiveness, and outdated content.
- Redesigned the website from scratch with a focus on patient experience, fast load times, and clear navigation.
- Created condition-specific content pages targeting high-volume gastroenterology search terms.
- Implemented a technical SEO foundation with proper site architecture, internal linking, and schema markup.
- Migrated to a modern tech stack, reducing page load time from roughly 8 seconds to about 2 seconds.
- Created 15+ detailed condition pages (IBS, Crohn’s, GERD, and others) in patient-friendly language.
How did compliance shape the work?
The rebuilt site and its forms follow Sinopia’s standard HIPAA-compliant process for tracking and patient data handling.
What were the results?
The rebuilt, technically sound site unlocked organic ranking and lead growth across the practice’s condition pages.
Key takeaways
- Website speed and mobile usability directly support SEO and patient experience.
- Condition-specific pages capture searches for IBS, Crohn’s, GERD, and other digestive conditions.
- Strong internal linking connects symptoms, conditions, and treatments.
- FAQ schema helps search engines better understand gastroenterology content.
- The strategy produced 400% more organic leads and 520% more new-patient leads.
Frequently asked questions
Which services were used in this engagement?
Website design, healthcare SEO, and content marketing.
Which service drove the most of this result?
The technical rebuild removed the ceiling on rankings, and the condition-specific content is what then captured the traffic. The two worked together.