Arrae Health
Arrae Health needed to stand out in NYC's competitive dermatology market. Our integrated social media and reputation management strategy helped them build a loyal patient community and maintain a stellar online reputation.
The Challenge
Needed to build brand awareness and patient trust in a competitive market.
Our Strategy
Developed a comprehensive social media content strategy showcasing their expertise in dermatology through educational content.
Created a reputation management system to proactively generate and respond to patient reviews across all platforms.
Produced high-quality content including before/after galleries, patient education videos, and provider spotlights.
Implemented a community engagement strategy to build trust and brand loyalty among potential patients.
Key Tactics
Designed branded social media templates for consistent visual identity
Created a content mix of 40% educational, 30% social proof, 20% promotional, 10% community
Set up automated review request sequences triggered after patient visits
Partnered with local health influencers for expanded reach