Sinopia Logo
Back to Case Studies
GastroenterologyPhoenix, AZ

Digestive Institute of Arizona

The Digestive Institute's outdated website was costing them patients. We redesigned their site from the ground up, optimized for speed and SEO, and created specialty-specific content that now generates 400% more organic leads.

400%
Increase in Organic Leads
25x
Increase in Keywords Ranking
520%
Increase in New Patient Leads

The Challenge

Website was outdated, slow, and not generating any organic patient leads.

Our Strategy

  • Performed a complete website audit revealing critical issues with page speed, mobile responsiveness, and outdated content.
  • Redesigned the website from scratch with a focus on patient experience, fast load times, and clear service navigation.
  • Created comprehensive condition-specific content pages targeting high-volume search terms in gastroenterology.
  • Implemented a technical SEO foundation with proper site architecture, internal linking, and schema markup.

Key Tactics

  • Migrated to a modern tech stack reducing page load time from 8 seconds to 2.1 seconds
  • Created 15+ detailed condition pages (IBS, Crohn's, GERD, etc.) with patient-friendly language
  • Built an internal linking structure connecting symptoms, conditions, and treatment pages
  • Implemented FAQ schema for common gastroenterology questions

Results Summary

400%Increase in Organic Leads
25xIncrease in Keywords Ranking
520%Increase in New Patient Leads

Want Similar Results?

Let us create a custom strategy tailored to your practice's unique needs.

Other Case Studies

NeurologyAEO/SEO Case Study

How We Turned a Newly Published Medical Blog Into 1.35M+ Impressions and 12 Leads

<img src="/public-images/uploads/295428a9-3200-4e9b-9899-23491cc887f4.png" alt="Screenshot 2026-08-11 112656.png"><p>A medical article can be accurate, well-written, and indexed by Google, yet still fail to attract meaningful organic visibility.</p><p>That was the situation we encountered with a newly published article for Neurology practice covering the early signs of multiple sclerosis. The article was originally published on April 9, 2026, and indexed the same day. Yet through the following weeks, the page generated minimal impressions and virtually no meaningful organic traffic.</p><p>Instead of simply waiting for the page to rank, we looked at the search opportunity, the way the information was presented, and how the content could better answer the broader set of questions people were asking.</p><blockquote><p>The goal wasn't simply to rank one keyword. It was to turn one medical article into a useful search asset around the broader topic of multiple sclerosis symptoms.</p></blockquote><h3>The Starting Point: Indexed, But Not Visible</h3><p>Indexation confirmed that Google could discover the article. But indexation is only the beginning of an SEO lifecycle. The page needed stronger alignment with search intent and a structure that made its answers easier to find and understand.</p><h4>Before</h4><ul><li><p>Newly published medical article</p></li><li><p>Indexed quickly</p></li><li><p>Minimal impressions</p></li><li><p>Little meaningful organic traffic</p></li><li><p>Limited query footprint</p></li></ul><h4>After</h4><ul><li><p>Search-intent-led listicle</p></li><li><p>Direct answers and FAQs</p></li><li><p>Medical and FAQ structured data</p></li><li><p>Broad MS symptom query visibility</p></li><li><p>11,519 sessions and 12 leads</p></li></ul><p></p>

1.35M+
Search Impressions
361K
AI Search Impressions
View Details

Want Similar Results for Your Practice?

Every practice is unique. Let us create a custom strategy that delivers measurable results for your specific needs.