Digestive Institute of Arizona
The Digestive Institute's outdated website was costing them patients. We redesigned their site from the ground up, optimized for speed and SEO, and created specialty-specific content that now generates 400% more organic leads.
The Challenge
Website was outdated, slow, and not generating any organic patient leads.
Our Strategy
Performed a complete website audit revealing critical issues with page speed, mobile responsiveness, and outdated content.
Redesigned the website from scratch with a focus on patient experience, fast load times, and clear service navigation.
Created comprehensive condition-specific content pages targeting high-volume search terms in gastroenterology.
Implemented a technical SEO foundation with proper site architecture, internal linking, and schema markup.
Key Tactics
Migrated to a modern tech stack reducing page load time from 8 seconds to 2.1 seconds
Created 15+ detailed condition pages (IBS, Crohn's, GERD, etc.) with patient-friendly language
Built an internal linking structure connecting symptoms, conditions, and treatment pages
Implemented FAQ schema for common gastroenterology questions