The Healers Clinic
The Healers Clinic was spending significantly on Google Ads but wasn't seeing results. We restructured their campaigns, built HIPAA-compliant landing pages, and implemented proper conversion tracking, resulting in a 45% drop in cost per lead.
The Challenge
High cost per lead from Google Ads with low conversion rates on their website.
Our Strategy
Audited their existing Google Ads account and identified wasted spend on broad, irrelevant keywords that weren't converting.
Restructured campaigns with tightly themed ad groups, negative keyword lists, and specialty-specific landing pages.
Built HIPAA-compliant landing pages optimized for conversion with clear calls-to-action and trust signals.
Implemented proper conversion tracking with call tracking, form submissions, and appointment booking attribution.
Key Tactics
A/B tested ad copy variations to find the highest-performing messaging
Created separate campaigns for each medical specialty offered
Implemented remarketing campaigns for website visitors who didn't convert
Set up automated bid strategies based on conversion data