Psychiatry of SA
Mental health marketing requires sensitivity and strict compliance. We developed a thoughtful digital strategy that respected patient privacy while effectively reaching those seeking help, resulting in significant practice growth.
The Challenge
Needed to attract patients sensitively while maintaining privacy and compliance.
Our Strategy
Developed a sensitive, HIPAA-compliant marketing strategy that respected the unique privacy needs of mental health patients.
Created Google Ads campaigns using carefully crafted ad copy that destigmatized seeking help while maintaining compliance.
Built a content strategy focused on mental health education, reducing barriers to seeking care.
Designed a website experience that felt welcoming and private, with anonymous initial contact options.
Key Tactics
Used condition-aware keyword targeting (anxiety, depression, ADHD) with empathetic ad copy
Created HIPAA-compliant landing pages with encrypted form submissions
Developed a blog series on mental health topics to build organic authority
Implemented call tracking with HIPAA-compliant recording and storage