Healthcare SEO 
PPC & Google Ads 
Website Design 
Content Marketing
Reputation Management
Multi-Specialty Clinic · Miami, FL
The Healers Clinic cut cost per lead 45% with a restructured Google Ads account
High Google Ads spend with a low conversion rate was turned into a predictable pipeline — cost per lead fell 45% and return on ad spend reached 3.5x.
Services: PPC & Google Ads, Landing Page Optimization, Conversion Tracking
•
Verified results
•
5 min read
Results
45%
Reduction in cost per lead
200%
Increase in patient inquiries
3.5x
Return on ad spend
Services: PPC & Google Ads, Landing Page Optimization, Conversion Tracking
The short answer
The Healers Clinic was spending significantly on Google Ads without seeing results. Sinopia restructured their campaigns, built HIPAA-compliant landing pages, and implemented proper conversion tracking, resulting in a 45% drop in cost per lead.
What was the problem?
The Healers Clinic had a high cost per lead from Google Ads paired with low conversion rates on the practice website.
The existing account was spending across broad, largely irrelevant keywords, and every campaign sent traffic to the same generic homepage rather than a page built for the specific service being advertised.
What did we do?
The account was rebuilt from the keyword layer up, then paired with pages built to convert.
- Audited the existing Google Ads account and identified wasted spend on broad, irrelevant keywords.
- Restructured campaigns with tightly themed ad groups, negative keyword lists, and specialty-specific landing pages.
- Built HIPAA-compliant landing pages optimized for conversion with clear calls-to-action and trust signals.
- Implemented proper conversion tracking with call tracking, form submissions, and appointment booking attribution.
- A/B tested ad copy variations to find the highest-performing messaging.
- Set up remarketing campaigns for website visitors who didn’t convert on the first visit.
How did compliance shape the work?
Landing pages and conversion tracking were built to Sinopia’s standard HIPAA-compliant process, with no protected health information passed to ad platforms.
What were the results?
The restructured account produced a lower cost per lead, higher inquiry volume, and a stronger return on ad spend.
Key takeaways
- Broad keyword targeting is one of the most common sources of wasted healthcare ad spend.
- A dedicated landing page per specialty consistently converts better than routing every campaign to the homepage.
- Proper call and form tracking is what makes cost-per-lead a meaningful, actionable number rather than a guess.
- Remarketing recovers a meaningful share of visitors who didn't convert on the first visit.
Frequently asked questions
Which services were used in this engagement?
PPC & Google Ads management, landing page optimization, and conversion tracking.
How is patient privacy handled in this reporting?
All figures are aggregate campaign metrics. All Sinopia processes, tracking, and tools are strictly HIPAA-compliant.